Chick Lit Country

Chick lit is genre fiction which addresses issues of modern womanhood, often humorously and lightheartedly. The genre became popular in the late 1990s, with chick lit titles topping bestseller lists and the creation of imprints devoted entirely to chick lit. Although it sometimes includes romantic elements, chick lit is generally not considered a direct subcategory of the romance novel genre, because the heroine's relationship with her family or friends is often just as important as her romantic relationships.

 Once it used to be called woman's lit.  Chick Lit was a sub genre of women’s’ fiction perceived to appeal to, or be marketed at, young women, typically concerning romantic dilemmas. Indian bookstores these days are stocking up on a new kind of English-language novel -- the kind in which twentysomething urban women put their careers first, ridicule arranged marriages and wrestle with weight gain.

The internationally trendy fiction genre known as "chick lit," popularized by "Bridget Jones's Diary" and "Sex and the City," now has an Indian avatar.
In a country where marriages are usually arranged by parents in consultation with astrologers, and where women are traditionally expected to sacrifice their own aspirations in the interest of family, the cheeky chick-lit heroines are being embraced by readers who see the lighter side of Indian mores.


Initially, writing in this category wasn't a high paying job and an author would earn approximately Rs 2.5 lakh as royalty in two years assuming a successful print run of 10,000 copies worth Rs 200 each. That isn't enough to sustain anyone. So, it's imperative to have a stable career otherwise. But now for such authors, Delhi offers a lot of interesting opportunities in the publishing industry. In Mumbai, Bollywood  writing opens up for them. Chic lit is thus most produced in these two cities.